Book Description

About the Author Gary Angel currently leads Ernest & Young?s (EY) Digital Analytics Practice. EY acquired Gary?s previous company, Semphonic, in 2013. As President and co-founder, Gary led Semphonic?s growth from a two-person consultancy to one of the leading digital analytics practices in the Unites States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog (http://semphonic.blogs.com/semangel), has published numerous whitepapers on advanced digital analytics practice, and is a frequent speaker at industry events. Over the last two decades, he?s helped create and advance the state-of-the-art in digital measurement. Read more

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