Book Description

Ever since 1935 the Jaguar motor car has stood for style, performance, luxury, and value for money. This book introduces the people, past and present, who helped give the Jaguar its distinction, and describes everything the company has ever made. This edition maintains its position as the definitive history of a great British car. Winner of the prestigious Montagu Trophy, the book covers the full history of the company, from the 1920s with William Lyons' first business venture manufacturing the Swallow sidecar, and its success as a private company under the energetic leadership of John Egan, through to 1989 when it was purchased by Ford, and on to the present day. Tells how, while the parent company's vast resources have been used to upgrade quality and maintain competitiveness, the original spirit of Jaguar still shines through.

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