Book Description

Review 'Outstanding! Bernard Marr has drawn on the top pioneers and experts in intellectual capital to provide an indispensable resource for investors and executives.' -Verna Allee, author of The Future of Knowledge: Increasing Prosperity through Value Networks 'This book sets a standard for management thinking now and into the future.' - Professor James Guthrie, Faculty of Economics and Business, The University of Sydney, Australia 'For many, intellectual capital remains a fad-ridden minefield. Bernard Marr negotiates a route through the distracting complications to prove that intellectual capital is the essence of modern business.' - Stuart Crainer, Editor, Financial Times Handbook of Management, Editorial Fellow, London Business School '...the first systematic and scientific approach on the way to elucidate the concept of intellectual capital and on the critical process of deploying intangible assets to establish and sustain competitive advantages.' - Dr. Jos? Ma. Viedma Mart?, President of Intellectual Capital Management Systems and Professor of Business Administration at Polytechnic University of Catalonia 'This book provides valuable insights for absolute IC-beginners as well as for IC-pioneers, like myself, and I highly recommend it to all who are interested in leveraging their company's, regions or nations value creating potential.' - Dr. Ante Pulic, Professor of Finance, University of Zagreb, Croatia Read more Book Description The only interdisciplinary approach to Intellectual Capital Read more See all Editorial Reviews

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